06 Oct Kosair for Kids, Elected Officials, and Community Partners in the Face It Movement Recognized October 4th as TEN-4 Day 2025
Hundreds train to prevent and recognize signs of child abuse and highlight importance of TEN-4 Day
LOUISVILLE, KY – On Saturday, October 4th, the Kosair for Kids® Face It® Movement once again brought awareness to the critically important TEN-4-FACESp Bruising Rule, the decision tool to recognize concerning bruising on babies and young children, and emphasizing the importance of training adults on recognizing, reporting, and preventing child abuse.
“Knowledge is how we are going to prevent abuse and protect and support kids in Kentucky who need us most. We must be committed to understanding the risks and ways to help prevent abuse and neglect if we are going to effectively support families. Kosair for Kids is on a mission to ensure that every child grows up healthy and joyful, and our work is not done until every child is safe and supported,” said Barry Dunn, president and CEO of Kosair for Kids.
In Kentucky, young children remain the most vulnerable victims of abuse or neglect, with 30% of total victims under the age of four, according to the latest national Child Maltreatment report. The TEN-4-FACESp Bruising Rule is an easy-to-remember tool that outlines high-risk bruising on young children, especially on babies four months or younger, that is concerning and should be considered as red flags for abuse. Check out the resource and watch a new informational video at www.faceitabuse.org/ten4rule/.
“Equipping as many caring adults as possible with tools to recognize child abuse is an important lever for impacting Kentucky’s high rates of maltreatment. Just as important is knowing tangible and applicable ways to prevent it from happening in the first place. Child safety is an adult responsibility that starts in our homes and in our communities,” Dr. Kelsey Gregory, Child Abuse Pediatrician with the Pediatric Forensic Medicine Team at the University of Kentucky.
The Face It Movement and Kentucky’s child abuse pediatricians and experts at the University of Kentucky train community members in honor of TEN-4 Day each year around October 4th. Over 400 social workers, health and oral health professionals, educators, first responders, and other concerned adults attended trainings last week on the TEN-4-FACESp Bruising Rule and Pediatric Abusive Head Trauma, among other child abuse prevention and recognition techniques.
In addition to trainings, the Face It Movement is proud to partner with the following elected leaders who proclaimed Saturday, October 4th as TEN-4 Awareness Day 2025:
- Governor Andy Beshear
- Attorney General Russell Coleman
- Auditor of Public Accounts Allison Ball
- Boone County Judge/Executive Gary W. Moore
- Bowling Green Mayor Todd Alcott and Warren County Officials
- Breathitt County Judge/Executive Jeff Noble
- Campbell County Judge/Executive Steve Pendery
- City of Florence Mayor Julie M. Aubucho
- Daviess County Judge/Executive Charlie Castlen
- Estill County Judge/Executive Donnie Watson
- Floyd County Judge/Executive Robbie Williams
- Johnson County Judge/Executive Mark Mckenzie
- Kenton County Judge/Executive Kris Knochelmann
- Lexington Mayor Linda Gorton
- Lincoln County Stanford Mayor Dalton Miller
- Louisville Mayor Craig Greenberg
- Magoffin County Judge/Executive Matthew Wireman
- Martin County Judge/Executive Dr. Lon Lafferty
- Owensboro Mayor Tom Watson
- Paintsville Mayor Bill M. Runyon
- Pike County Judge/Executive Ray Jones II
- Powell County Judge/Executive Edward Barnes
- Prestonsburg Mayor Rick Hughes
- Wolfe County Judge/Executive Raymond Banks
We thank Family Enrichment Center, Family Nurturing Center, Mountain Comprehensive Care Center, and Volunteers of America Mid-States for their support in securing local proclamations. Additionally, with partners at Lurie Children’s Hospital of Chicago and Mass General Brigham in Boston, efforts have spread across the nation. TEN-4 Day 2025 was recognized by the Governors in Massachusetts, Michigan, Oklahoma, Tennessee, Vermont, and Wisconsin, as well as through efforts in Alabama, Florida, Illinois, Missouri, Puerto Rico, Texas, and Utah.
“Kentucky has made strides in child safety, but there is still work to be done. We are so grateful for Kosair for Kids, our community partners, and elected leaders for recognizing TEN-4 Day 2025. Each year these efforts continue to grow – promoting Face It’s goal of bringing awareness to the red flags of abuse in young children and understanding when parents may be struggling and need some extra support,” said Dr. Shannon Moody, Chief Policy & Strategy Officer of Kentucky Youth Advocates.
The Face It Movement and its nearly 170 community partners serving families across the Commonwealth are committed to ensuring parents and caregivers, along with others in the community, have the tools and knowledge needed to recognize child maltreatment and to support families so abuse can be prevented from ever happening.
View the TEN-4-FACESp Bruising Rule resources at www.faceitabuse.org/ten4rule/, including a new informational video featuring Dr. Melissa Currie, Child Abuse Pediatrician at the University of Louisville School of Medicine. If you suspect child abuse, make a report to Child Protective Services at 1-877-KYSAFE1.
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About Kosair for Kids®
Kosair for Kids enhances the health and well-being of children by delivering financial support for healthcare, research, education, social services, and child advocacy. For decades, Kosair for Kids has focused on eradicating the scourge of child abuse and neglect. It has committed more than $11,000,000 to the effort since 2013, when it founded the Face It Movement.
About the Face It® Movement
The Face It® Movement launched in 2013 as an initiative led by Kosair for Kids® in response to the number of child abuse deaths in the Commonwealth. Face It focuses on a three-pronged approach to addressing child abuse and neglect: promote best practices in child abuse prevention and intervention, build awareness and engage the community, and advocate for effective policies to improve the child welfare system. Learn more at faceitmovement.org.
